innovation 20/06/2007
Finaref takes home the "Technological innovation" e-commerce award Finaref was awarded the 2006 “Technological innovation” prize for e-commerce on 4 April. The event, organised by E-commerce et VAD magazine, produced by the leading trade press publisher Editialis, rewarded the most original campaigns by the web agencies and service provider partners of e-commerce sites. The announcement that Finaref had won the Technological innovation category was particularly gratifying for Finaref’s Ludovic Amoedo and Alténor Consulting’s Thibaut Ravise, whose entry – a new electronic signature solution – was the winning innovation. Previously unheard of in the B2C market, except for electronic filing of tax forms, the electronic signature meets a huge need among clients that sell their wares over the web. It facilitates data interchange with financial services providers while ensuring transaction security. This new tool will enable Finaref to build on its internet development, an essential part of its marketing strategy. Previous Next