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Number 3 : september 2006 |
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 THE EVENT |
 Fidéplus: Innovation and performance |
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Fidéplus, the new loyalty scheme linked to our Mistral and Challenger accounts, will help Finaref strengthen our relationship with our customers. |
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Finaref offers a loyalty programme for holders of credit accounts not associated with a retail chain.
As Nathalie Leleu, in charge of marketing at Finaref, explains, "This scheme is a way for Finaref to promote customer loyalty among “direct” customers by returning to them some of the added value they generate when they use their account. The existence of a loyalty scheme does not determine the decision to take out a revolving credit facility, but if a customer can choose between several such facilities, he or she will tend to choose the one which rewards his or her loyalty. All the evidence points to the fact that there is a real demand for a scheme like Fidéplus. Various qualitative and quantitative surveys have shown that revolving credit customers feel they are excluded from the loyalty schemes offered by banks." |
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RESPONSIBILITY |
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Career development: Crédit Agricole and Finaref map out career paths |
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Finaref and its parent company Crédit Agricole S.A are determined to “promote talent”. We are therefore working to encourage the career development and mobility of our staff. |
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STUDY |
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Figures confirm credit booster effect |
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A customer survey carried out by FNAC and Finaref last June revealed just how important the availability of credit is in purchasing decisions, showing how valuable credit can be in stimulating spending. |
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Barometer |
92% of Finaref customers
express satisfaction with their financial services provider.
That is the result of an overall customer satisfaction survey of Finaref customers carried out in June.
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| The next edition of “DIRECT” will appear in November 2006. To stop your subscribtion, click here. |
In accordance with the Informatique & libertés act (“Computers and freedom”)
no. 78-17 of 6 January 1978 (article 34 and following articles) in French law,
you have the right to view and correct your personal data, by writing to
Finaref - Relation Clientèle - 6 rue Emile Moreau - 59100 Roubaix.
© 2006 FINAREF
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Key figures