Number 5 : june 2007

THE EVENT Finaref launches the Madelios private-label card The Madelios card, marketed under "le privilège de l’homme" ("a man's privilege"), will be launched on 18 June 2007. The card bears the logo of the Paris department store dedicated to men's fashion. This is the first time Finaref has issued a card linked exclusively to a single store. The card carries a number of benefits: payment facilities, reductions, gifts and a host of services and benefits. Valérie Tormos, who manages Finaref's relationship with Madelios, made the following comments: "This card is the result of joint analysis and development work by Finaref and Madelios staff. With this card, we are supporting our partner's expansion by providing our expertise in private-label card management."

MARKET Finaref Conseil: a hotline for Finaref’s partner stores The aim of the Finaref Conseil call centre, which has been up and running since 2004, is to deal quickly and efficiently with any questions that a partner store may have. In 2006, the team handled a total of 200,000 calls. INNOVATION Surcouf and Finaref Harnessing new technologies IT retailer Surcouf has broken the barrier of 50,000 private label cards. To mark the event, from 16 April to 5 May 2007, the company teamed up with Finaref to create a collector’s card. Finaref and Téléshopping break new ground in m-commerce: payment by mobile phone using the OKshopping card Orange, SFR and Bouygues Télécom users can now use the OKshopping card to pay for purchases made on the Téléshopping site via their mobile phone. This is the first time a service like this has been offered with a private-label card in France. Finaref takes home the “Technological innovation” e-commerce award Finaref was awarded the 2006 “Technological innovation” prize for e-commerce on 4 April. The event, organised by E-commerce et VAD magazine, produced by the leading trade press publisher Editialis, rewarded the most original campaigns by the web agencies and service provider partners of e-commerce sites. INTERNATIONAL Finaref Assurances: aiming for faster European growth Relying on its energy and expertise and an innovative method, Finaref is speeding up growth in the European insurance market. Claims managers are using their operational skills to support the growth drive. In brief Collector card puts Printemps in the pink The first Finaref-produced Printemps Collector card was offered to the store’s 70,000 best customers through a mail-out between 22 February and 17 March. Finaref’s student network: an open-ended contract in their sights Thirteen students joined Finaref’s partner stores back in April 2006 for a six-month internship. One year on, the outcome is positive. Diversity is a way of life at Finaref Finaref has given a shot in the arm to its corporate citizenship efforts, with the help of an internal working group. Barometer www.finaref.fr: 94 customers out of 100 satisfied with their contact with Finaref in 2006 Finaref, an “enterprising” vision of customer complaints To improve its already high customer satisfaction rate, Finaref has created a process that sorts customer complaints into four separate levels. Since late 2006, a single Customer Service department has been managing sensitive complaints.   Key figures   Key dates   Recruitment   quizz

The next edition of “DIRECT” will appear in september 2007. To stop your subscribtion, click here. In accordance with the Informatique & libertés act (“Computers and freedom”) no. 78-17 of 6 January 1978 (article 34 and following articles) in French law, you have the right to view and correct your personal data, by writing to Finaref - Relation Clientèle - 6 rue Emile Moreau - 59100 Roubaix. © 2007 FINAREF